Over the past few years I've fully fallen in love with Paso Robles. Combining that with my love of food and wine, being asked to shoot for the PRWCA was a really cool honor for me. Here are some images that will be used in the 2014 "Grow Wild" campaign to promote the Paso Robles wine region.
A big part of the campaign focuses on Paso's sustainable practices including use of animals to abate weeds, fertilize the soil, and promote a holistic farming practices. Tablas Creek Winery was nice enough to let the animals loose in the vineyard for us even though the grapes were still on the vines. Perhaps a bottle or two worth of grapes were sacrificed to the animals for the cause, but hopefully the images were worth it!
We also shot in the barrel room at Robert Hall Winery. The size of the cellar always shocks me and it's a challenge to photograph in such a cavernous space. The barrels go on for days and the smell of oak and fermentation is heavenly. Not a bad place to work for the day.